Adelaide Produce Market

Exported fresh produce aboard on Qatar Airways

Angelo Demasi - Adelaide Produce MarketNearly three tonnes of fresh produce will be exported from Adelaide to Qatar for the first time, giving local growers a new opportunity to reach international markets.

Based in northern Adelaide, Australian Produce Collective coordinated the export of a range of fresh fruit and vegetables on Qatar Airways direct flight to Doha.

Australian Produce Collective has just began daily fresh produce exports to Dubai and Singapore in coming weeks, showcasing premium local produce to more overseas markets.

Australian Produce Collective has been established as the dedicated export arm of SA Produce Market and is a joint venture with Purus Group, a leading Adelaide-based exporter. Operating from a dedicated consolidation hub at Pooraka, the Collective consolidates and prepares premium produce for export. This central coordination point ensures quality compliance and that products are available to overseas markets throughout the seasons.

Australian Produce Collective is now looking at further export options to countries including Malaysia, Vietnam, Myanmar, Taiwan and Korea, looking to consistently increase the volume of their exports by generating consumer demand through their innovative in-country initiatives.

Australian Produce Collective CEO Craig Katz said their focus has been on selling local produce internationally by educating these markets about the benefits of Australian and, in particular, South Australian produce. While South Australian products are sold for a higher price than exports from many other markets, they are of a higher quality in terms of nutritional value and freshness thanks to the increasing number of direct flights. 

Click here to also see this story reported on AdelaideNow.

This multi-million push to create new markets for South Australian growers come of the back of the South Australian Produce Market redeveloping it’s precinct to capture more export opportunities. Find out more.